Training kit sponsorship announcement

Sussex Cricket Announces New Training Kit Sponsorship Deal with Webtrends Optimize

Sussex Cricket is delighted to announce that Webtrends Optimize will become the new Official Training Kit Sponsor for the Men’s first team for the next four seasons. 

The new agreement will see Webtrends Optimize become an Official Major Partner of Sussex Cricket, following on from the recent announcement that the market-leading technology company has also extended its sponsorship agreement of all of the Sussex Disability teams for another four years. 

The Webtrends Optimize brand will be visible across the front and back of all Nike training t-shirts, performance tops and training vests. 

Back in September 2023, the Club announced a multi-year agreement with KitKing to supply global sportswear brand Nike, starting from November 2023. 

The new replica Nike training kit will also be available for fans to purchase in the coming weeks, alongside the already released Nike leisurewear and eventually, the new playing kit, via the Club’s brand-new e-commerce platform managed by KitKing.

Speaking on the new agreement, Matt Smith, CEO of Webtrends Optimize, said: “Following on from the recent extension of our partnership with Sussex Cricket and the Sussex Cricket Foundation I am delighted that we are now able to extend our relationship even further by sponsoring the first team training kit for the next 4 years too.

The decision to extend our partnership further was an easy one for myself and my fellow directors at Webtrends Optimize. 

"We’re looking forward to spending time at Hove and seeing the team in the new fantastic new kit. ”

Lisa Hogan, Head of Commercial at Sussex Cricket, added: “It is fantastic news to have Webtrends Optimize onboard as the Official Training Kit Sponsor for the Men’s first team.

"Matt and his team at Webtrends Optimize are incredibly passionate about Sussex Cricket, not only the Men’s team, but also the Disability teams who they also sponsor.

“We look forward to working alongside them for many years to come.”