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DIScoverABILITY Day 2023

Webtrends Optimize extends sponsorship deal

18 Jan 2024

Webtrends Optimize extends partnership with Sussex Cricket and Sussex Cricket Foundation 

Sussex Cricket and the Sussex Cricket Foundation are delighted to announce that Webtrends Optimize has extended its sponsorship of all of Sussex’s Disability teams for another four years, whilst also increasing their presence at The 1st Central County Ground.

  • Webtrends Optimize becomes principle partner of Super 9s, D40 and Visually Impaired teams
  • New four-year deal will see the company’s logo worn on the front and back of all Disability team’s match kits
  • Community Partner will now also become the headline sponsor of the Sussex Cricket Foundation’s annual fundraiser, ‘DIScoverABILITY Day’
  • Market leading technology company will also have its own corporate box located at The 1st Central Ground 

After initially partnering with Sussex Cricket as a corporate partner in 2020, the relationship has gone from strength to strength in the past four years, with Webtrends Optimize first becoming shirt sponsors for the Sussex D40 (Disability Cricket) Sussex Sharks VI (Visually Impaired) squads in 2022 and 2023.

That partnership was extending again in April 2023 to also include the Sussex Super 9s team. 

The continued support from the technology company has enabled participation in disability cricket in Sussex to grow, year on year. 

Sussex Cricket Foundation Community Cricket Director, Gary Wallis-Tayler, said: “We are extremely grateful for the support from Webtrends Optimize and delighted that they have committed to a further 4-year partnership. 

“The continued support provides our County Disability Teams and annual DIScoverABILITY Day with further financial security, enabling us to continue growing and developing our disability player pathway, whilst also providing opportunities for disability participants to fulfil their potential.”

As well as continuing to sponsor all match shirts for all of Sussex’s Disability teams, they will also become the headline sponsors of the Sussex Cricket Foundation’s annual flagship fundraiser, DIScoverABILITY Day and have an increased brand presence at The 1st Central County Ground.

Matt Smith, CEO, Webtrends Optimize shared his excitement on the extension of the partnership: “I am delighted to continue our partnership with Sussex Cricket and the Sussex Cricket Foundation for a further 4 years. 

“Cricket is something that has always been close to the heart of many of us here at Webtrends Optimize, and with three of our directors calling Sussex home, we feel that additional bond to the club and area too. 

 “I love seeing the results of the excellent work the Foundation does in creating opportunities and making cricket accessible to all, and being able to support and contribute to that in our own small way makes me very proud. 

“We can’t wait to continue to share the Sussex Cricket matchday experience with our partners, clients and, of course, our team here at Webtrends Optimize.”

About Webtrends Optimize

Webtrends Optimize is an unrestricted, full-stack A/B Testing and Conversion Rate Optimisation (CRO) platform with an ‘all-inclusive’ model - all tools and features are available to everyone with no tiers, paywalls or upgrades required to access anything.

 To find out more about Webtrends Optimize, please visit: 

Or, to find out more about the Sussex Cricket Foundation, visit: 



Major Partners

1st Central Insurance
Cow Corner
Pembroke Financial Services

Premium Partners

Focus Group
Higgidy Ltd
Webtrends Optimize

Community Partners

1st Central Insurance
Chance to Shine
Cow Corner
Lord's Taverners
Webtrends Optimize

Corporate Partners

Dwade Electrical
LS Printing
Advance Guarding
Travel Counsellors
Rushfields Plant Centre
IEP Financial
Servo Private Wealth
Sussex Transport
Sutton Winson
Sussex World (JPI Media)
Davis Television Services
SE Tyres
Oliver & Graimes
Brighton Fire Alarms
GAP Solutions
Love Local Jobs
Class Technology
So Legal
The Montefiore Hospital
Harvey's Brewery
Galloways Accounting
Silver Star Cleaning
Cordery Coach