News

Sussex Cricket Partners with FanCraze to Launch Digital Collectibles

9 Feb 2023

Sussex Cricket is delighted to announce a new multi-year partnership with FanCraze, the world’s largest cricket NFT platform.

This historic collaboration brings Sussex Cricket into the metaverse. For the first time ever, fans will be able to collect moments and player cards of their favourite county cricketers, trade with fellow collectors, play cricket strategy games, and unlock unique real-world experiences.

Sussex Cricket joins 11 other English county clubs as the latest additions to FanCraze’s high-profile portfolio of partners, which include the International Cricket Council (ICC), Asian Cricket Council (ACC), SA20, Cricket West Indies (CWI), Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Rajasthan Royals, and cricket stars including Virat Kohli, Rohit Sharma, and Mahendra Singh Dhoni, amongst others.

Sussex Cricket, Chief Executive, Rob Andrew said: "The partnership with FanCraze comes at an exciting time for both Sussex Cricket and eleven other First-Class Counties. It also brings Sussex Cricket into the metaverse for the first time and opens the door to new global opportunities for the club.

"We look forward to working with FanCraze in bringing Sussex Cricket NFTs, from the past, present and future."

Anshum Bhambri, CEO of FanCraze remarked: “We are proud to partner with Sussex Cricket along with other legendary clubs across the English County ecosystem. We are excited to build a new paradigm of engagement between these storied institutions and their fans by leveraging digital assets, gamification, and money-can’t-buy experiences.”

About FanCraze: FanCraze is a global technology company with a mission to build the metaverse for cricket. FanCraze has raised $117.4m from leading global investors including Tiger Global, Insight Partners, Coatue, B Capital, Sequoia India, Dapper Labs, University of California, and Cristiano Ronaldo amongst others.

FanCraze is the Official Digital Collectibles partner of the International Cricket Council (ICC), Asian Cricket Council (ACC), Cricket West Indies (CWI), and a number of teams, leagues, and cricket stars that give the company a portfolio of more than 50,000 players.

Get your first digital collectibles at www.fancraze.com