Sussex Cricket strikes partnership with Feedz

Feedz, the AI-powered feedback platform backed by Manchester United and England defender Harry Maguire, has announced a partnership with Sussex Cricket to enhance player development across its Emerging Player Programme (EPP), academy and wider talent pathway.

Following a successful pilot, Feedz is now being deployed across Sussex Cricket’s coaching network, supporting over 100 coaches within the county group. The platform enables coaches to deliver instant, structured and consistent feedback aligned to cricket-specific development frameworks.

Feedz allows coaches to convert simple voice notes into professional, personalised player reports in seconds — significantly reducing admin time while improving the quality and consistency of communication with players and parents.

As part of the partnership, Sussex Cricket will utilise Feedz’s enterprise platform, which includes:

• Unlimited feedback reports across all pathway coaches
• Customised technical, physical and psychological development frameworks
• A centralised dashboard for county-wide oversight
• Scalable infrastructure to support multi-county rollout
• Dedicated onboarding and ongoing product customisation

The rollout is already delivering strong results, including a 4x increase in player feedback, reduced coach administration time, and more consistent development standards across the pathway.

Matthew White, Co-Founder of Feedz, said:

“Sussex Cricket is one of the leading talent pathways in the UK, and this partnership is a brilliant example of how technology can support both coaches and players at scale. By reducing the time it takes to deliver high-quality feedback, we’re enabling coaches to focus on what matters most — developing players.”

Keith Greenfield, Head of Talent Pathway at Sussex Cricket, said:

“Feedz has had an immediate impact on how we deliver feedback across our pathway. It allows our coaches to provide clear, structured and consistent insights in a fraction of the time, which benefits both players and parents. We’re excited to be rolling this out more widely across Sussex Cricket.”

This partnership forms part of Feedz’s broader expansion across county cricket, with similar deployments underway across other county networks, supporting a more connected and scalable national approach to player development.