Sussex Cricket is thrilled to announce a new five-year partnership with Aramark, one of the world’s leading food service providers.
Starting in March 2025, this partnership promises to deliver exceptional food and beverage services to Sussex fans at The 1st Central County Ground. This collaboration is part of Aramark UK’s broader expansion into the sports and entertainment sector, following its recent partnership with Everton Football Club and will be the organisation’s first partnership with a professional cricket club.
In addition to enhancing matchday experiences, Aramark UK will also cater for conferences, events, and hospitality at the ground. Supporters and visitors can anticipate an elevated experience, thanks to Aramark UK’s significant investment in Sussex Cricket’s home. Technological advancements, such as digital pricing screens and food ordering portals, will ensure seamless service during matchdays and events.
Sussex Cricket Chief Executive, Pete Fitzboydon, commented on the new deal: “Aramark was the standout candidates throughout the selection process, sharing our passion to provide a first-class food and drink experience for our visitors.
“Their scale and exceptional track record in the wider leisure and entertainment industries mean Aramark is the perfect partner to support these future growth areas for Sussex Cricket.
“Sussex Cricket has invested around £1m in our ground over the closed season, this is already bearing fruit with the opening of our new Sixes venue, operated by Aramark, with much more to come!”
Helen Milligan-Smith, CEO and President at Aramark UK, added: “We're delighted to be teaming up with Sussex Cricket and look forward to bringing our expertise to the 1st Central County Ground to deliver a fantastic experience for spectators.'